The opportunity of a different country

Peru is at a political and economic crossroads. The growth projections for the GDP at around 3% reflect stability, but are insufficient to close gaps. To transform this reality, we need to bet on investment that not only generates profitability, but also solves social and environmental challenges.

The viability of our country depends on a trinomial of stability: economic, social and environmental. The country's stability is achieved when we understand that companies are the ones that generate wealth, stability and employment. The private sector is the main driver of well-being: in Peru, companies generate approximately 80% of formal employment, while the public sector comprises the 20% remaining. . Without a strong private enterprise that integrates social and environmental sustainability into its strategy, the model will lack the stability needed to endure.

Peru faces critical challenges: more than 29% of the population lives in poverty (INEI, 2025-2026) and more than 3 million Peruvians do not have access to safe water, a figure that exceeds 40% in rural areas of the highlands (INEI, 2024). In addition, waste management in the cities has collapsed, affecting public health; water stress threatens the environment and the environment. 70% of the population and Amazon deforestation, which is advancing relentlessly and destabilizing the climate. These are not only environmental problems; they are risks that affect competitiveness and the continuity of investments.

I propose to focus on three critical agendas that are already proving to be drivers of formal employment and territorial development:

1. Waste management (circular economy)
   The Circular Economy Roadmap projects more than 300,000 jobs by 2030 and an additional contribution of S/. 14,000 million to GDP (MINAM).
2. Water security (planting and harvesting of water)
   Programs such as Sierra Azul have generated more than 90,000 jobs in high Andean areas (MIDAGRI). In a country where the mining portfolio exceeds US $$53,000 million (MINEM), water management is key to make investments viable.
3. Amazon and regenerated forests
   Sustainable forest management already generates more than 21,000 jobs (ADEX, CIEN). Its expansion would reduce deforestation and develop a higher value industry.

The invitation to the business community is to concentrate efforts: let's choose three strategic territories and let us resolve these three issues in them and then scale them up. By articulating investment with the needs of the territory, we are not only raising the GDP; we are building a country where progress is felt in the decent jobs, the air we breathe and the water we drink.

Peru's future is viable if we decide to play a leading role in its regeneration. Let's make growth finally sustainable and for everyone. Will you join us?