The new megatrends for the business world
hace 10 year
- As part of the "Nexos+1" workshop, organized by Libélula, a session was held to learn about new trends for the business world, with the participation of experts and entrepreneurs from different countries, including Peru, Spain and Argentina.
- It was concluded that it is necessary to understand sustainability as a business strategy.
"The new megatrends for the business world", was the name of the session held on November 16, as part of the "Nexos+1" workshop, to learn about the new trends in sustainability and how they relate to business strategies. María Elena Gutiérrez, Libélula's Research Manager, explained that the main megatrends include, among others, population restructuring, resource scarcity and the climate crisis, clean energy, smart cities, climate commitments that countries have made, and new business models.
María Elena indicated that in view of the imminent growth of the world's population - it is projected that there will be 9 billion people by 2050 - it is necessary to create green investment opportunities and generate businesses with a sustainable and circular economy approach, not only for companies, but also for people. He noted that for example, around the concept of circular economy, approximately 200 new businesses and 3 million jobs have been generated.
The specialist also indicated that it is necessary to rethink research in Peru's academic environment and promote discussion spaces for sustainable development in universities.
A business view of megatrends
Julio García, director of the GestiónCC project, indicated that all economic sectors have been affected over the years by the impacts of the El Niño phenomenon (ENF). He indicated that in the 1982-1983 ENF the Poechos dam lost 50% of its reservoir capacity, and in the 1997-1998 ENF the most affected sector was the fishing sector.
Vasco Masías, director of Grupo Alimenta, explained that businessmen seek to manage by trends, but that sustainability is not a trend, but a rule of the game, and we must take advantage of the opportunities that arise. "We have the technology, but we must bring it together with people and understand that they must work together," he said.
Patrick Huggard - Caine, Marketing Manager at Toyota del Perú, explained that Toyota seeks to incorporate the environmental dimension as a fundamental element in the design and production of automobiles. "Toyota's challenge is to achieve zero-emission vehicles by 2050," he said.
Manuel Cendolla, a specialist in technology parks at the University of Navarra, indicated that it is not only necessary to know where the megatrends are heading, but also how to use them. "For innovations to happen, you need the ideas, but you also need the environment to host them, and micro-actions are essential for successful innovation," he said.
Rodrigo Rodríguez, CEO of Sustentar Argentina, explained that it is necessary to create awareness of integrity, of the close relationship and dependence on the environment. "The human being is not only a consumer, and many times we talk about sustainable development as a way to prevail, but sustainable development is to remain but transforming", he concluded.
Tomorrow Nexos+1 continues with a keynote presentation by Gunter Pauli, father of the Blue Economy.
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