5 opportunities to develop a "green business" in Peru
hace 6 year
Attention entrepreneurs! 5 opportunities to develop a "green business" in Peru
Peru is an emerging country in terms of sustainable development, where social and environmental entrepreneurship is booming. According to the specialized platform economiaverde.pe, these are the opportunities to develop a "green company" in the country.
"Consumers are increasingly aware of the impacts of the products and services they purchase. They are no longer just looking to satisfy a need, they are also looking for their investment to contribute to solving the world's problems. As a result, "green companies" are born, businesses that not only generate economic benefits, but also generate social and environmental benefits," explains Luis Miguel Prado, director of economiaverde.pea platform that brings together and gives visibility to this type of entrepreneurship in our country. If you are thinking of creating a business with these characteristics, the specialist details 5 opportunities that we can take advantage of in the Peruvian market:
- A megadiverse country. Peru is one of the 17 countries in the world considered megadiverse. The variety of geographical regions, climates and ecosystems, places our country in a special condition to offer the world a wide diversity of products of great natural and cultural richness. Thanks to this, the doors are open to niche markets looking for unique products with new flavors, aesthetics, nutritional benefits or even incorporating an ancestral value.
- The millennial force. Currently, the new millennial consumer represents 40% of the active market. In Peru, 37% of them claim to have strengthened their relationship with organizations whose products or services have a positive impact on the environment or society (Deloitte Survey 2019). Likewise, according to data from the 1st Report on Social Entrepreneurship in Peru, 7 out of 10 founders of these social and green ventures belong to this same generation.
- A collaborative environment. As well as economiaverde.pe, there are other platforms or organizations in Peru that provide opportunities and incentives for "green entrepreneurs".green entrepreneurship". For example, the Lima Chamber of Commerce or "Kunan", through its annual contests, awards economic prizes and training to enterprises with a high social or environmental impact. On the other hand, there are also certifications, such as "Sistema B", which endorse those companies that operate under the social methodology.
- Responsible investment. For new investors, it is no longer enough for companies to comply with environmental and social management and good corporate governance standards; they are betting on those that have a deeper purpose than just making money. These investors from all over the world are becoming enablers of new sustainable ventures and, increasingly, are betting on business ideas with social and environmental impact, and accelerate them with financing and training in international innovation centers.
- New regulation. International agreements and commitments assumed by the Peruvian Government are accelerating the creation of policies, laws and programs that open space for "green companies" to have greater participation in the market. For example, the Single Use Plastics Law, the Law on Climate Change, and even the draft Law that regulates Collective Interest Benefit Societies, which seeks to identify and generate benefits for purposeful companies in the future.
Visit www.economiaverde.pethe platform that connects entrepreneurs and consumers seeking to change the world.
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