{"id":38739,"date":"2025-07-18T11:17:28","date_gmt":"2025-07-18T16:17:28","guid":{"rendered":"https:\/\/libelula.com.pe\/?p=38739"},"modified":"2025-07-22T14:50:15","modified_gmt":"2025-07-22T19:50:15","slug":"sostenibilidad-rentable-retorno-inversion","status":"publish","type":"post","link":"https:\/\/libelula.com.pe\/en\/sostenibilidad-rentable-retorno-inversion\/","title":{"rendered":"Profitable sustainability: how to measure and multiply your investment"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"38739\" class=\"elementor elementor-38739\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd540d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd540d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e99b3f9\" data-id=\"e99b3f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f27999b elementor-widget elementor-widget-heading\" data-id=\"f27999b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Do you prefer to listen? Plays the audio here<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68481d1 elementor-widget elementor-widget-html\" data-id=\"68481d1\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"audioColJul25\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<audio controls=\"\" src=\"https:\/\/libelula.com.pe\/wp-content\/uploads\/2025\/07\/audioColumnaJulio2025.mp3\" style=\"width:100%\" id=\"audioColJul25\"><\/audio>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c993da elementor-widget elementor-widget-heading\" data-id=\"0c993da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pia Zevallos - Lib\u00e9lula General Manager<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-350a806 elementor-widget elementor-widget-heading\" data-id=\"350a806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why measure sustainable impact transforms your business?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4c2546 elementor-widget elementor-widget-text-editor\" data-id=\"d4c2546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In today's business environment, sustainability is no longer an option, but a strategic necessity. Companies that adopt responsible practices not only comply with regulations and social expectations, but also generate tangible value and superior financial returns. Measuring sustainability ROI is critical to transforming the business and ensuring its long-term competitiveness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257c551 elementor-widget elementor-widget-heading\" data-id=\"257c551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key data supporting sustainable investment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3186251 elementor-widget elementor-widget-text-editor\" data-id=\"3186251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Evidence is mounting. According to the World Resources Institute, in the food sector, for every dollar invested in reducing waste, companies save up to seven dollars in operating costs. On the other hand, according to LSEG (London Stock Exchange Group), despite changes in the market, companies offering products and services with environmental benefits accounted for a total of $$7.9 trillion of the global market in the first quarter of 2025. It is the fourth largest sector and in the last decade only technology has grown at a faster pace.<\/span><\/p><p><span style=\"font-weight: 400;\">Although some recent measures have partially slowed its development, long-term projections continue to point to solid growth, driven by increasing climate pressure, consumer awareness and global regulatory changes. The green economy is not a passing trend: it is an economic space that we cannot afford to ignore.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c7a500 elementor-widget elementor-widget-heading\" data-id=\"4c7a500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Opportunity in Peru: consumers and climate demand action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc468c elementor-widget elementor-widget-text-editor\" data-id=\"1dc468c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Peru, regulatory pressure and growing consumer awareness have accelerated the adoption of sustainable practices. 65% of Peruvians are willing to pay more for products with environmental attributes (Kantar IBOPE Media, 2024), which represents a clear opportunity for differentiation and customer loyalty. The country also faces significant climate risks, such as floods and droughts, which can affect operational continuity and costs. Investing in sustainability allows us to mitigate these risks, protecting the value of the business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d621ec elementor-widget elementor-widget-heading\" data-id=\"5d621ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to calculate sustainability ROI step by step<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc99d7 elementor-widget elementor-widget-text-editor\" data-id=\"cbc99d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To calculate the ROI of sustainability, companies must first quantify indicators such as energy savings, waste reduction or increased revenue from sustainable products. Second, value intangibles, considering brand perception, customer satisfaction and \"green financing\" opportunities. Third, incorporate the information into financial statements and evaluate the impact on the overall profitability of the business.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d73f00 elementor-widget elementor-widget-heading\" data-id=\"5d73f00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Turning sustainability into a growth strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3af936 elementor-widget elementor-widget-text-editor\" data-id=\"a3af936\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sustainability is not only a responsibility, but also a lever for growth and resilience. Measuring its impact as rigorously as any other strategic investment generates value, strengthens reputation and ensures the viability of the business in an increasingly demanding market.<\/span><\/p><p>Is your company ready to measure, multiply and protect every sunshine invested in sustainability?<\/p><p>Discover our <a href=\"https:\/\/libelula.com.pe\/en\/servicios\/plan-de-descarbonizacion\/?utm_source=redes&amp;utm_content=columna0725\"><strong data-start=\"2081\" data-end=\"2109\">Plan of Decarbonisation<\/strong><\/a>The roadmap that converts commitment into real growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e506be0 elementor-widget elementor-widget-button\" data-id=\"e506be0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/libelula.com.pe\/en\/servicios\/plan-de-descarbonizacion\/?utm_source=redes&#038;utm_content=columna0725\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a6757 elementor-widget elementor-widget-text-editor\" data-id=\"f1a6757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Published in the <a href=\"https:\/\/gestion.pe\/opinion\/sostenibilidad-una-inversion-rentable-noticia\/\" target=\"_blank\" rel=\"noopener\">Journal Management<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"Learn how investing in profitable sustainability can multiply in efficiency, reputation and growth. Find out how to measure your impact.","protected":false},"author":1,"featured_media":38879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1023],"tags":[],"class_list":["post-38739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"acf":[],"_links":{"self":[{"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/posts\/38739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/comments?post=38739"}],"version-history":[{"count":26,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/posts\/38739\/revisions"}],"predecessor-version":[{"id":38888,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/posts\/38739\/revisions\/38888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/media\/38879"}],"wp:attachment":[{"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/media?parent=38739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/categories?post=38739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libelula.com.pe\/en\/wp-json\/wp\/v2\/tags?post=38739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}