Earth Hour: lighting up the world with climate action
“One action can change tomorrow. It is our time to change climate change, the challenge of our era. We are at a historic moment in the country, where it is necessary to include environmental issues in the national political agenda. We hope that our next governors will join this wave of change that we have been promoting since 2008,” says Patricia León-Melgar, Country Representative of WWF-Peru, regarding Earth Hour, WWF's largest global environmental movement.
As the world enters a new era of action on climate change, boosted by the agreement reached in Paris during COP21 in 2015, Earth Hour is preparing for its tenth global event. The world will turn off its lights for one hour for all people to recharge batteries, and be part of the solutions to this climate crisis we face.
Earth Hour 2016 is lighting up the world with climate actions such as the promotion of renewable energy, actions for the protection of our oceans, alliances and petitions to raise awareness about sustainable lifestyles, care for water as a vital resource, protection of endangered species, and uniting regions to address the most important climate issues of our generation.
Peru is no stranger to this crisis. In fact, the Amazonian country is the third most vulnerable to climate change. The impacts of climate change will worsen everything from the water supply on the Peruvian coast, to the redistribution of species in sanctuaries in northern Peru, to accentuated changes in the livelihoods of indigenous communities in the vast Peruvian Amazon. Faced with this crisis, WWF-Peru has launched this year's campaign “Help us to continue helping” where we promote the care of six emblematic species (jaguar, Andean bear, mountain tapir, Amazonian manatee, pink dolphin and Andean coati). You can find more information at: ayudaalplaneta.com. WWF-Peru's 2016 campaign aims to enlighten Peru with the climate action of caring for emblematic species in the Inca country.
The message to be used this year will be «On this Earth Hour, light up the world with Climate Action» and the hashtag chosen to promote it on social networks is #ActuaPorElClima.
About WWF:
WWF is one of the world's largest and most experienced independent environmental organizations. It has the support of nearly 5 million people and is active in more than 100 countries. Its mission is to halt the environmental degradation of the planet and build a future in which humans live in harmony with nature, conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.