B Corporations: Redefining the meaning of market success
hace 11 year
«Company B combines profit with the solution to social and environmental problems, with the conviction of aspiring to be a company for the world and not only from world.
The event was presented today at the Universidad del Pacífico: “B Corporations: Redefining the meaning of market success.”. The event was attended by Juan Pablo Larenas, co-founder of Sistema B, the leading promoter of B companies in the South American region, who explained the rationale behind this model: “This new business model has the conviction to solve the problems that exist in the world, it must be understood that the company is part of the solution.”.
Sistema B believes in an economy in which the success of companies is measured by the well-being of people, society and nature. They promote the transition to sustainable economies that prioritize the development of B Corporations. This concept originated in 2008, in the United States under the name “Benefit Corporation”, later to become simply «B Corp».
B Corporations redefine the meaning of business success, using the strength of the market to solve social and environmental problems. It is a new way of doing business, which expands the fiduciary duty of shareholders and managers to incorporate non-financial interests, fulfilling a commitment to generate positive socio-environmental impacts, operating with high standards of performance and transparency.
Currently, there are 1,300 companies certified in 39 countries. Of these, 164 are in South America and four in Peru:
- X-Runner
- RET: Eco Textile Gifts
- Libelula
- Nature Services
Many B Corporations have gained global visibility in recent years: New York Times, Huffington Post, The Guardian and World Economic Forum.
Learn more about B Corporations here:
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